Simon Knight

Simon Knight is Founder and President of Satya Analytics, a provider of innovative marketing and psychographic analytics to multiple industries including Travel and economic development organizations. Satya Analytics is gaining attention nationwide for its ability to understand the ‘why’ behind buying decisions. The Satya Foundation, an offshoot of Satya created to support organizations that cannot afford the high costs of big data, also provides analytical information and insights to non-profits such as Women’s Economic Ventures.

Simon is a graduate of the Warwick Business School, with an MBA focusing on data science. He has over 30 years of global marketing and information technology experience including working as US president of Jensen and Partners International, building ground-breaking software development tools. Later, as global CIO of IKON Office Solutions, he implemented enterprise Business Intelligence and data analytics tools, led international operational reorganization initiatives, and was responsible for marketing to major corporate accounts in the IT industry.

In his musical life, he studied with Kerry Camden, the bassoon professor at the Royal College of Music, and currently plays in amateur orchestras and chamber groups. He is a board member of the Santa Barbara Symphony, the Santa Barbara Chamber Music Society, and is a co-founder of the Santa Barbara Chamber Orchestra.