Marc Wheeler

• Marketing Strategy

• DTC Distribution

• Customer Acquisition

• Insurtech

With a background in eCommerce, consumer packaged goods, and Insurtech I have led transformational marketing initiatives for marque national brands, emerging businesses, and start-ups across multiple industries.  I work with companies in developing their go-to-market strategy, customer acquisition, conversion, and monetization initiatives. In addition to my advisory work through Strategic Options, I serve as a mentor for accelerator programs including Techstars, Plug and Play, and the Global Insurance Accelerator. Co-founder of InsurTech Denver, I am an active contributor and organizer with Energize Colorado focusing on small business resiliency. I have also been featured as a speaker at marketing and insurance industry events nationwide, including LeadsCon, Insurtech Connect, Medicarians and Lead Generation World.

Skills:

Strategic Marketing; Brand Positioning; Customer Segmentation Strategy; New Product Commercialization; Market Research; Big Data capture/analytics; Customer Acquisition and Monetization; Digital Marketing; Performance Marketing Channel Management (search engine marketing, social, mobile, video, SEO, content marketing, affiliate/partner campaigns, email) DRTV, radio.