Kristin Zabaronick Mehiel

• Startup Founder

• Outdoor Industry

• Marketing Strategy

• Branding

• Online Marketplace

Kristin Mehiel is a sales and marketing expert with a 20 + track record. Mehiel is the Co-Founder of  Mad Jack Snowsports, a B2C snowsports manufacturing company in acquisition phase.  Kristin is also a consulting partner with Spark Inbound Marketing and is a lead consultant with the Small Business Development Center (SBDC).  Previously, Kristin was an integral member of the executive teams at two national companies. She was the Head of Sales and Market Development with Experts Exchange, leading the B2B sales strategy and corresponding teams; and she was the Director of Market Development with Kibo, formerly Shopatron, a SaaS-based, distributed order management eCommerce company. Prior to moving to the Central Coast in 2005, Kristin was the founding publisher of Dining Out Orange County, the leading publication for fine dining and specialty restaurants.

Marketing, E-commerce and B2B Expert

● Expert at developing strategic business plans, proposals, and negotiating contracts.

● Strong understanding of the sales and lead generation best practices.

● Direct all market development efforts for high growth, cloud based, distributed order management e-commerce company for enterprise, medium and small business units.